Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Unique spin on a traditional mother’s ring💫
This custom design features mom’s original engagement diamond bezel set east-to-west with both of her kids birthstone’s bezel set on either side, an emerald cut peridot & amethyst.
#UnderwoodCustom #UnderwoodHeriloomRemake #MothersRing

Unique spin on a traditional mother’s ring💫
This custom design features mom’s original engagement diamond bezel set east-to-west with both of her kids birthstone’s bezel set on either side, an emerald cut peridot & amethyst.
#UnderwoodCustom #UnderwoodHeriloomRemake #MothersRing
Step right up to support local kids’ access to arts education🎪
Join us at the @waltonartscenter’s 25th annual Art of Wine and help make a difference!
@underwoodsfinejewelers is thrilled to be part of the celebration. With a $100 donation directly to WAC, you’ll walk away with a piece of fine jewelry, a gift card, or our ✨GRAND PRIZE: a black diamond bracelet valued at over $1,000!
Only 41 spots available, so be sure to visit our booth as soon as you arrive—these prizes won’t last long!
✨We will have our entire black diamond collection available to try on & shop with an additional 10% of the proceeds going to support the mission at Walton Arts Center✨
See you “UNDER THE BIG TOP” very soon🎪
#WaltonArtsCenter #GiftUnderwoods #UnderwoodsOutreach #ArtofWine #NorthwestArkansas

Step right up to support local kids’ access to arts education🎪
Join us at the @waltonartscenter’s 25th annual Art of Wine and help make a difference!
@underwoodsfinejewelers is thrilled to be part of the celebration. With a $100 donation directly to WAC, you’ll walk away with a piece of fine jewelry, a gift card, or our ✨GRAND PRIZE: a black diamond bracelet valued at over $1,000!
Only 41 spots available, so be sure to visit our booth as soon as you arrive—these prizes won’t last long!
✨We will have our entire black diamond collection available to try on & shop with an additional 10% of the proceeds going to support the mission at Walton Arts Center✨
See you “UNDER THE BIG TOP” very soon🎪
#WaltonArtsCenter #GiftUnderwoods #UnderwoodsOutreach #ArtofWine #NorthwestArkansas
An inside look at, Legacy of Love.
Watch the micro-documentary
on Youtube, at the link in our bio 🎥🤍
#UnderwoodDiamond #UnderwoodGemLab

An inside look at, Legacy of Love.
Watch the micro-documentary
on Youtube, at the link in our bio 🎥🤍
#UnderwoodDiamond #UnderwoodGemLab

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
Holiday Gift Guide 2024
Happy Holidays!Gift Guide 2024This festive season, luxury is set to dazzle brighter than ever. Whether it's for a loved one or a personal treat, the jewelry trends for Christmas 2024 are sure to make the holidays shimmer with excitement. Ethereal Pearl Classic yet...
Fall Fashion 2024
Step into the season with our exclusive collection of fall-inspired jewelry, designed to keep you stylish and warm. As the leaves begin to change and the air turns crisp, it’s time to refresh your jewelry collection with the latest trends. This season, the spotlight...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
Follow Us
Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!