DESIGN YOUR DREAM

MARCH BIRTHSTONE

CRAZY ABOUT CUSTOM COLOR

Bridal

Bridal

CRAZY ABOUT

CUSTOM COLOR

MARCH BIRTHSTONE

DESIGN YOUR DREAM

Celebrating Life’s Special Moments since 1957

a legacy of Love.

 

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE


Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨ 

#OnlyNaturalDiamonds #DiamondsDoGood

On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨

#OnlyNaturalDiamonds #DiamondsDoGood
...

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Flip it east-west & add your kid’s birthstones for an everyday right hand ring✨

#UnderwoodsRevival
#UnderwoodsCustom

Flip it east-west & add your kid’s birthstones for an everyday right hand ring✨

#UnderwoodsRevival
#UnderwoodsCustom
...

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They last forever & retain their value 💎✨

Happy Diamond Month to all those who celebrate, especially the one’s who get to claim as their birth stone!

Ask about our #LifetimeGuaranteeofInvestment to learn more about the long term value of an #UnderwoodDiamond

They last forever & retain their value 💎✨

Happy Diamond Month to all those who celebrate, especially the one’s who get to claim as their birth stone!

Ask about our #LifetimeGuaranteeofInvestment to learn more about the long term value of an #UnderwoodDiamond
...

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No broken hearts here❣️

This custom gypsy rose garnet ring will indeed make her heart sing. #UnderwoodsCustom

No broken hearts here❣️

This custom gypsy rose garnet ring will indeed make her heart sing. #UnderwoodsCustom
...

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Simple & sophisticated💍 

#UnderwoodDiamond
#UnderwoodsCustom

Simple & sophisticated💍

#UnderwoodDiamond
#UnderwoodsCustom
...

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close enough! ✨

close enough! ✨ ...

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Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

How to Style World Fashion Jewelry Trends

How to Style World Fashion Jewelry Trends

How to wear fashion week jewelry trends In the fashion world, the major influencers come from places like New York City, Paris, Milan and London. Fashion week in these major cities set the bar high as they show off the hottest looks and jewelry trends. We've created...

Top 5 Spring Jewelry Trends

Top 5 Spring Jewelry Trends

Spring Jewelry Fashion 2019 Underwoods Fine Jewelers Let’s talk about Spring Jewelry! This year, we have some mild trends and some really over the top fashion runway kind of trends. Here’s a list of the top 5 Spring fashion jewelry trends you can expect to see this...

Valentine’s Day Jewelry Must-Haves

Valentine’s Day Jewelry Must-Haves

Valentine's Day Jewelry Must-Haves We all know that Valentine’s Day is a day for love. Most of the time we buy chocolate and flowers to give to our loved ones. This Valentine’s Day, step it up a notch with a surprise piece of jewelry from Underwoods Fine Jewelers!...

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!

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