Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
No broken hearts here❣️
This custom gypsy rose garnet ring will indeed make her heart sing. #UnderwoodsCustom
No broken hearts here❣️
This custom gypsy rose garnet ring will indeed make her heart sing. #UnderwoodsCustom
His & Hers💎✨
Offering complimentary engraving on all wedding bands for that extra sentimental touch, making each piece truly one-of-a-kind.
#UnderwoodsCustom
#UnderwoodsWedding
His & Hers💎✨
Offering complimentary engraving on all wedding bands for that extra sentimental touch, making each piece truly one-of-a-kind.
#UnderwoodsCustom
#UnderwoodsWedding
Perfect for your double life as a movie star👀✨
We paired a mint green tourmaline + a stunning trillion cut aquamarine to create this custom star studded pendant.
#UnderwoodsCustom
#UnderwoodsColor
#HannahMontana20thAnniversary
Perfect for your double life as a movie star👀✨
We paired a mint green tourmaline + a stunning trillion cut aquamarine to create this custom star studded pendant.
#UnderwoodsCustom
#UnderwoodsColor
#HannahMontana20thAnniversary
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
How to Style World Fashion Jewelry Trends
How to wear fashion week jewelry trends In the fashion world, the major influencers come from places like New York City, Paris, Milan and London. Fashion week in these major cities set the bar high as they show off the hottest looks and jewelry trends. We've created...
Top 5 Spring Jewelry Trends
Spring Jewelry Fashion 2019 Underwoods Fine Jewelers Let’s talk about Spring Jewelry! This year, we have some mild trends and some really over the top fashion runway kind of trends. Here’s a list of the top 5 Spring fashion jewelry trends you can expect to see this...
Valentine’s Day Jewelry Must-Haves
Valentine's Day Jewelry Must-Haves We all know that Valentine’s Day is a day for love. Most of the time we buy chocolate and flowers to give to our loved ones. This Valentine’s Day, step it up a notch with a surprise piece of jewelry from Underwoods Fine Jewelers!...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
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