Buildable Beauty

For Every Day Wear

Featured Collection

Bridal Jewelry

Using all natural, hand-selected diamonds from the source.

October Birthstones

Opal & Tourmaline

One-of-a-Kind

Custom Jewelry

Made on site in the heart of NWA

GENERATIONS

in the making, for

GENERATIONS

to come.

Celebrating Life’s Special Moments since 1957.

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

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Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

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Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Engagement Rings

Bracelets

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

Top 5 Engagement Ring Trends-2023

Top 5 Engagement Ring Trends-2023

Brought to you byUnderwoods Fine JewelersHere are our TOP 5 most requested and purchased engagement rings this year. #5 3-Stone Three stone rings have had a surge in popularity this year. Why? It’s simple, you have complete creative freedom when it comes to choosing...

Alexandrite, Moonstone, & Pearls Oh My!

Alexandrite, Moonstone, & Pearls Oh My!

JUNE BIRTHSTONESView our Birthstone Guide HEREAlexandriteThe Gemstone for the 55th Anniversary Somewhat of a modern day mood ring, Alexandrite is famous for changing colors in different types of light. Most popularly from green in natural light to reddish-purple in...

Take Me Down to Emerald City

Take Me Down to Emerald City

Emerald GreenMay's Birthstone & The Gemstone for the 20th & 35th AnniversaryHistory & Symbolism Derived from the Sanskrit word "marakata" meaning "the green of growing things." Philosophers have believed that the Emerald represents fertility and rebirth...

Contact Info

611 West Dickson St.
479.521.200
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

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