Valentine’s Day
Holidays have a way of sneaking up on even the most prepared among us. While flowers and cards have their place, many people hope for a gift that feels more lasting. They want something that carries meaning long after February 14 has passed.
THIS IS WHERE GEMSTONES COME IN.
For centuries, gemstones have been chosen not only for their beauty but also for what they represent. Long before modern jewelry trends, stones were tied to emotion, milestones, protection, and a connection to the natural world. Today, that symbolism still matters, especially in “The Natural State”, where people value intention, craftsmanship, and authenticity as much as aesthetics.
WHY GEMSTONE JEWELRY HOLDS SO MUCH MEANING
Unlike mass produced gifts, natural gemstones are formed over millions of years beneath the earth’s surface. Each one is an original, with none being exactly alike. For many people, that uniqueness is what makes gemstone jewelry feel personal. It is not just something beautiful. It is something rare.
Gemstones are a traditional way to mark important moments. Engagements, anniversaries, career milestones, graduations, and Valentine’s Day are all occasions where jewelry can become a part of your legacy of love. By gifting something with such significance you are solidifying a memory for years to come.
GEMSTONE GUIDE
If you choose to gift a gemstone, whether set in fine jewelry or given as a loose stone, understanding traditional symbolism can add another layer of meaning.
Jewelry GUIDE
RINGS
Stackable birthstone rings allow you to continue a collection that can be worn together or seperate.
NECKLACES
Whether it’s a beaded, station, or solitaire pendant style, necklaces are a great way to keep things close to the heart.
BRACELETS
Another stackable option that allows you to keep collecting no matter the occasion.
THINKING OUTSIDE OF THE BOX
This Valentine’s Day there is no right or wrong way to gift a gemstone.Â
Finished fine jewelry offers immediate wearability and can be enjoyed right away. A loose gemstone, on the other hand, is a thoughtful and unexpected gift. It invites appreciation for the stone itself and celebrates its natural beauty and individuality.
Both options offer meaning. The key is choosing something that feels intentional.
Honoring “The natural State”
Here, in Northwest Arkansas, people tend to appreciate things that are well made, responsibly sourced, and chosen with care. A gemstone fits naturally into that mindset. It is a gift shaped by nature, refined by expertise, and selected with purpose.
This Valentine’s Day, consider giving something that lasts. Something with a story, a history, and meaning all its own.
GET INSPIRED
Name a better duo 🌷+💎
#GiftUnderwoods
It’s really that simple✨
#UnderwoodDiamond
#OnlyNaturalDiamonds
#DiamondsDoGood
Better yet she wants jewelry for every holiday❣️
#GiftUnderwoods
#ValentinesGift
Currently.. emeralds🍀
The rich green hue and long history makes this colored gemstone a consistent fan favorite. Lately, they’ve become even more popular as people lean into color, choosing pieces that feel personal, expressive, and unexpected.
#UnderwoodsColor
#UnderwoodsLooseColor
#EmeraldJewelry
Currently.. emeralds🍀
The rich green hue and long history makes this colored gemstone a consistent fan favorite. Lately, they’ve become even more popular as people lean into color, choosing pieces that feel personal, expressive, and unexpected.
#UnderwoodsColor
#UnderwoodsLooseColor
#EmeraldJewelry
Another year of treasure hunting in Tucson⚡️
We’re bringing home some incredible gems including fancy diamonds, emeralds, rainbow moonstone & more! Let us know what catches your eye and we will notify you as soon as they are in-store & available.👀
#UnderwoodsLooseColor
#UnderwoodsFancyColor
#UnderwoodDiamond
Another year of treasure hunting in Tucson⚡️
We’re bringing home some incredible gems including fancy diamonds, emeralds, rainbow moonstone & more! Let us know what catches your eye and we will notify you as soon as they are in-store & available.👀
#UnderwoodsLooseColor
#UnderwoodsFancyColor
#UnderwoodDiamond
Look no furtherđź‘€
One perk of being in business for almost 70 years is that we have cultivated deep relationships with gemstone cutters from all around the world. These connections allow us to hand pick stones directly from the source* and bring home only the best quality at the most ideal value for our customers, keeping you top of mind every step of the way!
*Rest assured that every single stone sold at Underwoods is not only ethically sourced, but goes to benefits the local communities they are mined from.
#UnderwoodsBTS
#DiamondsDoGood
#UnderwoodsColor
#UnderwoodDiamond
Look no furtherđź‘€
One perk of being in business for almost 70 years is that we have cultivated deep relationships with gemstone cutters from all around the world. These connections allow us to hand pick stones directly from the source* and bring home only the best quality at the most ideal value for our customers, keeping you top of mind every step of the way!
*Rest assured that every single stone sold at Underwoods is not only ethically sourced, but goes to benefits the local communities they are mined from.
#UnderwoodsBTS
#DiamondsDoGood
#UnderwoodsColor
#UnderwoodDiamond