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underwoodsfinejewelry
FINE JEWELRY

Selected by hand. Worn for life.

underwoodsfinejewelry
JEWELRY EDUCATION

Get to Know Your Gemstones.

Crafted In-House

Designed and handcrafted in-house by Underwoods’ award-winning team of master jewelers.

Certified Gem Experts

Guidance from GIA- and AGS-trained experts, including Certified Gemologist Appraisers.

Expert Repair Services

Repairs handled in-house with advanced laser technology and skilled craftsmanship.

Arkansas Legacy Since 1957

A third-generation Fayetteville jeweler with Arkansas’ first AGS-accredited gem lab. 

Chosen for Life’s Most
Meaningful Moments Since 1957

Shop the look

Diamonds are Forever 

1
Platinum and Diamond Band
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2
Square Radiant Diamond in Platinum Ring
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3
Round Diamonds in Platinum Bracelet
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4
Diamond "Line Bracelet" in Platinum
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underwoodsfinejewelry
Bridal

Made for a Lifetime

Explore rings made to mark one of life’s most meaningful decisions.

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underwoodsfinejewelry
Our Story

Three generations of fine jewelry.

Three generations of the Underwood family have built a house known for honest counsel, exceptional stones, and the quiet patience of fine craft. Every piece that leaves our workshop is signed by the bench jeweler who made it.

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AGTA Spectrum Award Winner
Robert M. Shipley Award Winner
National Jeweler Hall of Fame Inductee
INSTORE "Coolest Store in the U.S."
TESTIMONIALS

What Our Customers Say

Eric E.

Verified Buyer

In celebration of our 25th wedding anniversary I decided to upgrade my wife's engagement and wedding rings. I had heard good things about Underwoods and they lived up to their reputation. They worked with us to find the right design and my wife couldn't be more pleased with the beautiful high quality result. I highly recommend Underwoods.

Leslie S.

Verified Buyer

I have been shopping at Underwoods Jewelers for many years. The staff is always very helpful and nice every time I stop in. they even remember my name. Their design team are wonderful to work with and truly listen to what you want as a client. They have the best quality, selection, and unique jewelry in NWA.

Angela H.

Verified Buyer

I love Underwoods! The staff is always friendly, personable, and knowledgeable about their products. The certified gemologist are the best around. No other jewelry store can compare! They took care of my husband and I with selecting our wedding bands and engagement ring

Ashleigh B.

Verified Buyer

The personal service and quality of Underwoods really can't be beat. My fiance purchased my engagement ring here, and we got both wedding bands here as well. We thought very briefly about going somewhere less expensive for the wedding bands, but there was a dramatic difference in service, quality. and trust at all of the other places we looked. You really are paving for quality at Underwoods, and it's worth every penny. The staff are knowledgeable and approachable, and were genuinely excited for us as we made lifelong decisions on our rings!

James Y.

Verified Buyer

Underwoods defines excellence in fine jewelry. I love doing business at Underwoods. They know my name and provide the best quality jewelry I have ever seen. Additionally they provide personal service second to none. So thankful for the team at Underwoods Fine Jewelers.

Kimberly P.

Verified Buyer

The kind, professional staff at Underwoods helped me select a new setting for my 25 year old diamond. I don't live locally but they worked with me over phone, text, and email to assist me in redesigning my ring. After seeing my daughter's engagement/wedding ring and band from Underwoods, I knew I wanted their expertise in helping me. Fantastic experience!

Landon R.

Verified Buyer

THE BEST! Underwoods is the absolute best place to shop for Fine Jewelry! The quality is exquisite and their service is unmatched. The staff is always expertly helpful when I need assistance with the perfect gift for my wife. Underwoods Jewelers is a terrific business and its a pleasure to shop with them.

Rena B.

Verified Buyer

I highly recommend coming here for all your jewelry needs! They have an amazing repair shop and an extremely knowledgeable staff!

Frequently Asked Questions

Most of our customers come in with questions. Here are the ones we hear most often.

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Do I need an appointment to visit Underwoods?

No appointment needed to visit the showroom. We welcome walk-ins Monday–Friday 10–6 and Saturday 10–5. For custom design consultations, we recommend scheduling in advance so a member of our design team can give you their full attention.