Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Under the Microscope🔬🌊
We found an incredible carbon crystal inclusion that resembles a fish among the facets, making it a one-of-a-kind wonder in the natural diamond world.
#Gemology #UnderwoodDiamond #UndertheMicroscope

Under the Microscope🔬🌊
We found an incredible carbon crystal inclusion that resembles a fish among the facets, making it a one-of-a-kind wonder in the natural diamond world.
#Gemology #UnderwoodDiamond #UndertheMicroscope
With diamond shaped side stones to match✨
Not to memtion the details on the shank is simply magnificent. The engraving & milgrain work is completely done by hand!
#UnderwoodCustom #UnderwoodsEngagement

With diamond shaped side stones to match✨
Not to memtion the details on the shank is simply magnificent. The engraving & milgrain work is completely done by hand!
#UnderwoodCustom #UnderwoodsEngagement
Garnets are a girls best friend! Name another stone that can give you three colors in one❤️🩷💜
#UnderwoodsColor

Garnets are a girls best friend! Name another stone that can give you three colors in one❤️🩷💜
#UnderwoodsColor
Tis’ the season for trillions🎃
Shop our endless collection of loose colored gemstones in-store
#underwoodscolor

Tis’ the season for trillions🎃
Shop our endless collection of loose colored gemstones in-store
#underwoodscolor
Who said cigar bands couldn’t be cool?
Discover our all new collection of wedding bands in-store now✨

Who said cigar bands couldn’t be cool?
Discover our all new collection of wedding bands in-store now✨

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
What’s Trending in Bridal
SAY YES IN STYLEVintage Vibes to Modern Magic: Our brides can’t resist these current ring stylesWhether traditional or modern, simple or elaborate, engagement rings carry deep meaning and emotional significance far beyond the sparkle. Engagement rings symbolize an...
Custom Design Process
Once you have booked a custom design appointment, we will match you with the appropriate sales associate, depending on the nature of your request. Our team includes Certified Gemologist Appraisers, Graduate Gemologists, CAD & Jewelry Designers, Diamond...
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 15th. What...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!