Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Diamond fashion worth falling for🍂🥂
Stop in today until 5 PM for champagne & shopping.
#UnderwoodsFancyColor
Diamond fashion worth falling for🍂🥂
Stop in today until 5 PM for champagne & shopping.
#UnderwoodsFancyColor
Gemstone beaded bracelets back in stock & starting at $180📿
#UnderwoodsColor
#GemstoneBeadedBracelets
Gemstone beaded bracelets back in stock & starting at $180📿
#UnderwoodsColor
#GemstoneBeadedBracelets
Established in 1961, Underwoods Gem Lab became the first accredited gem lab in the state of Arkansas🔬💎
#UnderwoodsGemLab
#UnderwoodsCustom
#AccreditedGemologist
#AmericanGemSociety
Established in 1961, Underwoods Gem Lab became the first accredited gem lab in the state of Arkansas🔬💎
#UnderwoodsGemLab
#UnderwoodsCustom
#AccreditedGemologist
#AmericanGemSociety
Birthstone bands are back and better than ever✨
We’ve added alexandrite, blue topaz, and spessartine garnet (orange) to the collection that already includes: amethyst, aquamarine, blue sapphire, pink sapphire, and tsavorite garnet (green).
Starting at $950.
#UnderwoodsColor
#birthstonebands
#stackablerings
#birthstonejewelry
Birthstone bands are back and better than ever✨
We’ve added alexandrite, blue topaz, and spessartine garnet (orange) to the collection that already includes: amethyst, aquamarine, blue sapphire, pink sapphire, and tsavorite garnet (green).
Starting at $950.
#UnderwoodsColor
#birthstonebands
#stackablerings
#birthstonejewelry
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
What’s Trending in Bridal
SAY YES IN STYLEVintage Vibes to Modern Magic: Our brides can’t resist these current ring stylesWhether traditional or modern, simple or elaborate, engagement rings carry deep meaning and emotional significance far beyond the sparkle. Engagement rings symbolize an...
Custom Design Process
Once you have booked a custom design appointment, we will match you with the appropriate sales associate, depending on the nature of your request. Our team includes Certified Gemologist Appraisers, Graduate Gemologists, CAD & Jewelry Designers, Diamond...
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 15th. What...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
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