Crafted In-House
Designed and handcrafted in-house by Underwoods’ award-winning team of master jewelers.
Certified Gem Experts
Guidance from GIA- and AGS-trained experts, including Certified Gemologist Appraisers.
Expert Repair Services
Repairs handled in-house with advanced laser technology and skilled craftsmanship.
Arkansas Legacy Since 1957
A third-generation Fayetteville jeweler with Arkansas’ first AGS-accredited gem lab.
Diamonds are Forever
Made for a Lifetime
Explore rings made to mark one of life’s most meaningful decisions.
Three generations of fine jewelry.
Three generations of the Underwood family have built a house known for honest counsel, exceptional stones, and the quiet patience of fine craft. Every piece that leaves our workshop is signed by the bench jeweler who made it.
Frequently Asked Questions
Most of our customers come in with questions. Here are the ones we hear most often.
Do I need an appointment to visit Underwoods?
Do I need an appointment to visit Underwoods?
No appointment needed to visit the showroom. We welcome walk-ins Monday–Friday 10–6 and Saturday 10–5. For custom design consultations, we recommend scheduling in advance so a member of our design team can give you their full attention.
Is your entire jewelry collection available to view online?
Is your entire jewelry collection available to view online?
The showroom is the best place to experience the full collection. A selection of pieces are available online, but most of what we carry, including our custom gallery, loose stones, and in-store inventory, is available to view in person.
How long does it take to create a custom piece of jewelry?
How long does it take to create a custom piece of jewelry?
After your appointment, design variations are ready within about a week. Once you choose a design, a quote and 3D wax mold follow within a week. Final production takes 4–6 weeks after your approval. Most clients have their piece in hand within 6–8 weeks from start to finish.
Do you offer jewelry repair services?
Do you offer jewelry repair services?
Yes. Our repair shop is on-site, staffed by professional goldsmiths using laser technology, from routine resizing to more complex restoration work. We work on jewelry made in 14k gold, 18k gold, and platinum. We do not service 10k gold, gold-plated, gold-filled, or sterling silver pieces.
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