CRAZY ABOUT CUSTOM COLOR

AUGUST BIRTHSTONES

RINGS FOR SPRING

DESIGN YOUR DREAM

CRAZY ABOUT

CUSTOM COLOR

AUGUST BIRTHSTONE

RINGS FOR SPRING
RINGS FOR SPRING

DESIGNS FOR LIFE

Celebrating Life’s Special Moments since 1957

a legacy of Love.

 

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE


Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

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🐗🏈❣️#arkansasrazorbacks

🐗🏈❣️#arkansasrazorbacks ...

18 2
‘twas the night before gameday🏈‼️
when all through the fog 
not a creature was stirring, 
not even a hog.

#arkansasrazorbacks #razorbackfootball

‘twas the night before gameday🏈‼️
when all through the fog
not a creature was stirring,
not even a hog.

#arkansasrazorbacks #razorbackfootball
...

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Add some sunshine to your rainy day with this custom bangle that just hit the floor🌦️

Open 10-6 / walk-ins always welcome!

Add some sunshine to your rainy day with this custom bangle that just hit the floor🌦️

Open 10-6 / walk-ins always welcome!
...

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Send this to someone who needs the time & place: 30th anniversary, @underwoodsfinejewelers ✨

#manineed #underwoodscustom #underwoodsfancycolor

Send this to someone who needs the time & place: 30th anniversary, @underwoodsfinejewelers ✨

#manineed #underwoodscustom #underwoodsfancycolor
...

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Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

What’s Trending in Bridal

What’s Trending in Bridal

SAY YES IN STYLEVintage Vibes to Modern Magic: Our brides can’t resist these current ring stylesWhether traditional or modern, simple or elaborate, engagement rings carry deep meaning and emotional significance far beyond the sparkle. Engagement rings symbolize an...

Dad’s Gift Guide

Dad’s Gift Guide

DAD’S GIFT GUIDE  Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 15th. What...

Mother’s Day Gift Guide

Mother’s Day Gift Guide

Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on May 11; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love" than with a...

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!



Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!