Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Join us in congratulating Craig & Laura Underwood on 40 years of marriage!🕊️✨
Their legacy of love has shaped not only Underwoods Fine Jewelers, but the entire Fayetteville community. From decades of dedication to the family business, to giving back through projects like the future Underwoods Park, Craig & Laura’s love and commitment are truly inspiring.
When they’re not at the store, you’ll often find them cycling together or traveling to their beloved Breckenridge — sharing life’s adventures side by side. 💍🚵♀️🚵♂️📸
Here’s to 40 years of love, laughter, and legacy.🥂🌄
#FayettevilleAR #LegacyOfLove #UnderwoodsArchives

Join us in congratulating Craig & Laura Underwood on 40 years of marriage!🕊️✨
Their legacy of love has shaped not only Underwoods Fine Jewelers, but the entire Fayetteville community. From decades of dedication to the family business, to giving back through projects like the future Underwoods Park, Craig & Laura’s love and commitment are truly inspiring.
When they’re not at the store, you’ll often find them cycling together or traveling to their beloved Breckenridge — sharing life’s adventures side by side. 💍🚵♀️🚵♂️📸
Here’s to 40 years of love, laughter, and legacy.🥂🌄
#FayettevilleAR #LegacyOfLove #UnderwoodsArchives
‘twas the night before gameday🏈‼️
when all through the fog
not a creature was stirring,
not even a hog.
#arkansasrazorbacks #razorbackfootball

‘twas the night before gameday🏈‼️
when all through the fog
not a creature was stirring,
not even a hog.
#arkansasrazorbacks #razorbackfootball
Add some sunshine to your rainy day with this custom bangle that just hit the floor🌦️
Open 10-6 / walk-ins always welcome!

Add some sunshine to your rainy day with this custom bangle that just hit the floor🌦️
Open 10-6 / walk-ins always welcome!
Send this to someone who needs the time & place: 30th anniversary, @underwoodsfinejewelers ✨
#manineed #underwoodscustom #underwoodsfancycolor

Send this to someone who needs the time & place: 30th anniversary, @underwoodsfinejewelers ✨
#manineed #underwoodscustom #underwoodsfancycolor

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
What’s Trending in Bridal
SAY YES IN STYLEVintage Vibes to Modern Magic: Our brides can’t resist these current ring stylesWhether traditional or modern, simple or elaborate, engagement rings carry deep meaning and emotional significance far beyond the sparkle. Engagement rings symbolize an...
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 15th. What...
Mother’s Day Gift Guide
Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on May 11; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love" than with a...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!