Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
ep. 1 / Smooth Operating Burnish Set⚒️💎
#masterjeweler #shoplocal #behindthebench #UnderwoodsBTB #UnderwoodCustom

ep. 1 / Smooth Operating Burnish Set⚒️💎
#masterjeweler #shoplocal #behindthebench #UnderwoodsBTB #UnderwoodCustom
Step right up 🍷✨ Art of Wine is almost here — and it all supports arts education for children in our community.
We’re proud to support @waltonartscenter in this one-of-a-kind event filled with flavor, creativity, and a little sparkle. Let’s just say… we’re bringing something special to the big top this year. More soon.
🎟️ Tickets available now — link in bio.
Art of Wine | Friday, July 11
#ArtofWine2025 #WaltonArtsCenter #SupportTheArts #NWAEvents #UnderwoodsFineJewelers #JewelryAndWine #NorthwestArkansas

Step right up 🍷✨ Art of Wine is almost here — and it all supports arts education for children in our community.
We’re proud to support @waltonartscenter in this one-of-a-kind event filled with flavor, creativity, and a little sparkle. Let’s just say… we’re bringing something special to the big top this year. More soon.
🎟️ Tickets available now — link in bio.
Art of Wine | Friday, July 11
#ArtofWine2025 #WaltonArtsCenter #SupportTheArts #NWAEvents #UnderwoodsFineJewelers #JewelryAndWine #NorthwestArkansas
Not your average workday💼🍸
One of our luxury sales consultants recently swapped the showroom floor for the studio to model ruby pieces from our newest collection — coming soon.
Model / @haileyrsmith_
Photo / @emilyhendrickphoto
Video / @katpatwood
Creative / @hyde_yourgems
Small team, big talent, and a lot of collaboration behind the scenes.
#UnderwoodsFineJewelers #POV #SmallBusinessLife #BehindTheScenes #JewelryShoot #RubySeason #LuxuryJewelry

Not your average workday💼🍸
One of our luxury sales consultants recently swapped the showroom floor for the studio to model ruby pieces from our newest collection — coming soon.
Model / @haileyrsmith_
Photo / @emilyhendrickphoto
Video / @katpatwood
Creative / @hyde_yourgems
Small team, big talent, and a lot of collaboration behind the scenes.
#UnderwoodsFineJewelers #POV #SmallBusinessLife #BehindTheScenes #JewelryShoot #RubySeason #LuxuryJewelry
Viva, Las Vegas✨
There’s nothing like the JCK show to reignite your passion and bring some extra sparkle back to our corner of the world.
This experience allows us to keep providing you with the very best in quality, value, and industry knowledge.
Thank you for supporting Underwoods through the years, it’s because of you that we get to do what we love and share it with the community we adore. 🫶🏽💎
#ShopLocal #NorthwestArkansas #SupportSmallBusiness #DiamondsDoGood #JewelryTradeShow #DicksonStreet

Viva, Las Vegas✨
There’s nothing like the JCK show to reignite your passion and bring some extra sparkle back to our corner of the world.
This experience allows us to keep providing you with the very best in quality, value, and industry knowledge.
Thank you for supporting Underwoods through the years, it’s because of you that we get to do what we love and share it with the community we adore. 🫶🏽💎
#ShopLocal #NorthwestArkansas #SupportSmallBusiness #DiamondsDoGood #JewelryTradeShow #DicksonStreet
Diamond Buying for Day 2💎
Enjoy this sneak peak of a few unique shapes & exceptional stones that will be in store soon!!
#JCKLasVegas #DiamondBuying #UnderwoodDiamond

Diamond Buying for Day 2💎
Enjoy this sneak peak of a few unique shapes & exceptional stones that will be in store soon!!
#JCKLasVegas #DiamondBuying #UnderwoodDiamond
Fresh finds from day 1 in Las Vegas📍
Let us know what catches your eye / is a must buy!
#JCKLasVegas #LuxuryStyle #FineJewelry

Fresh finds from day 1 in Las Vegas📍
Let us know what catches your eye / is a must buy!
#JCKLasVegas #LuxuryStyle #FineJewelry

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 15th. What...
Mother’s Day Gift Guide
Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on May 11; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love" than with a...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Inquire
Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!
Inquire
Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
Follow Us
Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!