The Underwoods Journal
A Gem With A Story
Valentine’s Day Holidays have a way of sneaking up on even the most prepared among us. While flowers and cards have their place, many people hope for a gift that feels more lasting. They want something that carries meaning long after February 14 has passed. This Is Where Gemstones Come In. For centuries, gemstones have been chosen not only for their beauty but also for what they represent. Long before modern jewelry trends, stones were tied to emotion, milestones, protection, and a connection to the natural world. Today, that symbolism still matters, especially in “The Natural State”, where people value intention, craftsmanship, and authenticity as much as aesthetics. Why Gemstone Jewelry Holds So Much Meaning Unlike mass produced gifts, natural gemstones are formed over millions of years beneath the earth’s surface. Each one is an original, with none being exactly alike. For many people, that uniqueness is what makes gemstone jewelry feel personal. It is not just something beautiful. It is something rare. Gemstones are a traditional way to mark important moments. Engagements, anniversaries, career milestones, graduations, and Valentine’s Day are all occasions where jewelry can become a part of your legacy of love. By gifting something with such significance you are solidifying a memory for years to come. Gemstone Guide If you choose to gift a gemstone, whether set in fine jewelry or given as a loose stone, understanding traditional symbolism can add another layer of meaning.
Learn more
Happy Holidays From Underwoods
As the year comes to a close and the spirit of giving fills the air, there’s no better way to celebrate the people you love than with a gift that feels personal, thoughtful, and beautifully made. At Underwoods, we believe jewelry has a unique ability to capture emotion—whether it’s a sparkling reminder of shared moments, a symbol of new beginnings, or simply a touch of luxury meant to brighten someone’s day.
Learn more
Custom Design Process
Book A Custom Design AppointmentOnce you have booked a custom design appointment, we will match you with the appropriate sales associate, depending on the nature of your request. Our team includes Certified Gemologist Appraisers, Graduate Gemologists, CAD & Jewelry Designers, Diamond Specialists, Pearl Stringers, and Master Jewelers. You are also welcome to request an associate by name in the notes section of your booking. The associate will gather all necessary information about what you are interested in creating, including who the piece is intended for, your ideal timeline, budget, and other relevant details. Together, you will then go over different options, looking at various pieces throughout our showroom to gain inspiration. Our team will notate your preferences so you don't have to worry about remembering specifics. You will likely receive a text shortly after your appointment summarizing what was discussed, along with any images of merchandise you liked. That way, you can have references to look back on in case your preferences change overnight, or if you are deciding between two styles, stones, or other options.Custom Design Appointment is preferred, but walk-ins are welcome: - Design variations (1 week after appt.) - Quote & Wax Mold (1 week after choosing design) - Final production (4-6 weeks after approval) Every Underwood Custom also comes with: - Certified appraisal (to be mailed) - Jewelers Mutual Insurance quote (to be emailed)For 67 years, we have hand-picked a diverse selection of loose gemstones and diamonds from around the world, allowing you to browse through a vast array on your initial visit. We have a variety of different shapes, sizes, & colors. If we don't have exactly what you are looking for, we can typically have a selection tailored to your preferences brought in within the week.Custom GalleryUnderwood Custom Award WinnersWe are happy to accommodate a more personal setting. Design appointments can be held in the comfort of our very own Atelier, a secure office above the showroom floor. Feel free to inquire Atelier@Underwoods.comAs mentioned above, your initial appointment is all about learning your preferences & goals for the piece you are looking to design.The associate will then guide you through the entire process, offering their expertise and opinion when needed. They will communicate with our in-house designers to bring your vision to life.Before committing to a 50% deposit, we offer the option to have a to-scale 3D wax mold printed, allowing you to see your design up close and personal. From here, we can make minor adjustments, ensuring everything is just the way you like it.Get StartedInspired to create something one-of-a-kind? Start the custom design process.
Learn more
What's Trending in Bridal
Say Yes in Style Vintage Vibes to Modern Magic: Our brides can’t resist these current ring styles Whether traditional or modern, simple or elaborate, engagement rings carry deep meaning and emotional significance far beyond the sparkle. Engagement rings symbolize an unbreakable bond between two partners. With no beginning or end, a ring represents eternal and lifelong commitment. This year, we have seen a decrease in traditional an increase in fancy, elongated shapes. From cushion cuts to radiant shaped, unique diamonds are having their moment. Are you one to still keep it dainty? We've seen many solitaire rings, with a statement band to add a little sparkle. Shop Our Bridal Collection Recent Celebrity Engagement Rings Dua Lipa has confirmed her engagement with a chunky, yellow gold ring featuring a round diamond. Actress Zendaya has announced her love to Actor Tom Holland with a 5.02-carat east-to-west cushion diamond. Sparking the marquise trend, Selena Gomez surprised the world with her 8-carat fancy shape marquise engagement ring from partner Benny Blanco. Lady Gaga’s large oval diamond ring, featuring a pink diamond hidden halo underneath, is estimated to be worth $1 million. Ready to Buy an Engagement Ring but Don't Know Where to Start? Here at Underwoods, we are happy to guide you through the process of finding such a special piece. We are here to let you in on everything that goes into the process before you even enter our door. First, identify your budget. This is the most important factor when planning on buying an engagement ring. This is mostly because diamonds & rings come in a dizzying array of choices resulting in an endless number of price points. Next, determine what you want to prioritize when picking a diamond. Our diamond specialists will walk you through each of the 4 "C's" and give you the opportunity to communicate what matters the most to you. The last steps of the process include choosing a diamond shape, ring style, and metal. We will walk you through a curated selection of loose diamonds and mounts. P.S - if you know her ring size, great. If not, don't stress. We recommend asking her family/friends, or sizing up to be safe. We are happy to resize rings to fit her finger to a T. Ready to find a ring with this kind of meaning? Explore engagement rings.
Learn more
Dad’s Gift Guide
Mother’s Day is right around the corner, May 11. Whether it’s your grandmother, mother, or wife, all women with a motherly role should be celebrated. What better way to show them love by buying them a timeless piece of jewelry. Here at Underwoods, we have a collection of items that would be perfect for her.
Learn more
History of a Diamond
For those lucky enough to be born in April, your birthstone is one of the most prized gemstones of all.
Learn more
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest selection when looking for hidden treasure like gorgeous colored gemstones.The AGTA Tucson Gem Show brings together some of the world's most talented designers, gemologists, gemstone cutters and dealers. These gemstone dealers and cutters, many operating multi-generational family businesses, showcase their newest selection of precious stones and unique jewelry pieces. Our team traveled to Tucson to explore the gemology world's latest and greatest from rare gemstones to cutting-edge jewelry designs. Beyond obtaining fresh insights on what's new we get the opportunity to visit with dealers we have known for generations. By doing business at these trade shows, we are allowed the ideal opportunity to find one-of-a-kind treasures at remarkable values. Time in TucsonAt the beginning of each day we take a look at our shopping list and spend some time strategizing the day ahead. The shopping list includes stones we need for custom projects, replenishments for staple stock pieces, and client requests. The requests are always the ones that get everyone most excited, when we find a stone our clients or team has been wanting to see in the store we know it's going to make everyone happy. The Underwoods will go through each cutter's cases of stones to find what they are looking for. This includes narrowing selections down based on their beauty, making sure there is no light leaking through the facets, no prominent inclusions, and a perfect amount of sparkle, of course. Hand engraved platinum ring featuring a 4.16 carat round blue sapphire plus 1.26 carats total weight of fully cut diamonds.AGTA Spectrum Award WinnerWe got to view the Spectrum Award winners where our custom ring was on display for winning Platinum Honors as an engagement ring entry.FAQFrequently Asked QuestionsThere is a a small section we like to call "The Jungle": that is open to the public. This part of the show has geodes, crystals, home goods, and more! The place we spend the majority of our time does require you to be registered as a jewelry retailer and provide credentials. Security is tight where the treasures can be found to say the least!Tucson offers many loose gemstones, which is something we do a lot of business with. Having a business that specializes in custom jewelry and fine jewelry design, we are able to do some of our best sourcing at Tucson. Being surrounded by the sea of colored stone where the trending tones and shapes shift from year to year always sparks creativity for new, hopefully award-winning, designs.Bringing home new and rare gemsOverall, we consistently continue to see pastels and unique saturations for popular gemstones continue to get attention. Indicolite tourmaline and green tourmaline continue to be fan favorites among our customers and the industry. This year, we decided to acquire the rare Paraíba tourmaline that has been a favorite among collectors for the past few years.Top Picks from Tucsonpear-shaped paraÍba tourmalinesThese are one of the hottest and most sought-after gemstones on the market today. Known for its electric neon blue color, Paraíba tourmaline confidently glows. Finding a matched pair with color that rich is truly remarkable. round Mozambique rubyRubies usually have a deeper tone, but this one is bright and fiery. These type of rubies are very limited, and can be found in Mozambique, a country in Southeast Africa.Emerald-cut ZirconThis extraordianry Zircon features a smooth whiskey-like color with golden flashes to it, which is remarkable. Zircon comes in a variety of colors, but this dark and moody hue was one we couldn't leave without.From our social mediaViewTrends from Tucson★★★★★Drawn to color and character? Explore gemstone jewelry.
Learn more
Holiday Gift Guide 2024
Happy Holidays!Gift Guide 2024This festive season, luxury is set to dazzle brighter than ever. Whether it's for a loved one or a personal treat, the jewelry trends for Christmas 2024 are sure to make the holidays shimmer with excitement.Shop NowEthereal PearlClassic yet contemporary, pearls are making a grand comeback. Think pearl chokers paired with minimalist gold chains, or baroque pearl earrings for that wow factor.Stackable RingsMix and match is the name of the game. Delicate gold bands, adorned with tiny diamonds or colorful gemstones, create a playful yet sophisticated look.Statement EarringsBig, bold and beautiful. Oversized hoops, chandelier earrings, and pieces featuring unique shapes and intricate designs will make every Christmas outfit sparkle.Personizled JewelryNothing says "thoughtful" like a custom piece. From initials and birthstones to engraved messages, personalized jewelry adds a sentimental touch that's perfect for the holidays.CoinsAppreciate the old and the new when choosing one of the hottest trends of the year. Several celebs such as Taylor Swift have been seen wearing ancient coin jewelry.Modern CufflinksA classic accessory with a modern twist, cufflinks in sleek designs or featuring unique materials like opaque diamonds or mother-of-pearl can elevate any dress shirt.Minimalist BraceletsSimple yet stylish, leather, beaded or sterling silver bracelets add a touch of finesse to his everyday look.Personalized ringsA bold and masculine accessory, customized rings can be personalized with initials, gemstones or symbols that hold special meaning.Collector's KnivesElevate your gift giving with a William Henry knife. Made with exotic materials and gemstones, he will be sure treasure this unique gift for a lifetime.come Shop with us!Monday - Friday: 10am - 6pmSaturday: 10am - 5pm611 W. Dickson St. Fayetteville, AR 72701Get DirectionsAddress611 W. Dickson Street, Fayetteville, AR 72701Contact(479) 521-2000sales@underwoods.comHoursMonday-Friday: 10am-6pmSaturday: 10am-5pmSunday: Closed Looking for a gift that feels personal? Shop fine jewelry gifts.
Learn more
Fall Fashion 2024
Step into the season with our exclusive collection of fall-inspired jewelry, designed to keep you stylish and warm. As the leaves begin to change and the air turns crisp, it’s time to refresh your jewelry collection with the latest trends. This season, the spotlight is on bold, statement-making pieces that add a touch of glamour and sophistication to any outfit. Here are the top trends to watch out for:Explore Trends NowChunky chains are making a strong comeback this fall. Whether worn as necklaces, bracelets, or even anklets, these bold pieces add a touch of edginess to your look.Gone are the days of sticking to just one metal. This season, it’s all about mixing and matching. Combining white, yellow and even rose gold in a single piece or layered together creates a cool, eclectic look.Pearls are timeless, but this fall, they’re getting a modern update. Think oversized or irregularly shaped pearls that add a touch of whimsy to your ensemble.Sculptural earrings are perfect for those who want to make a statement. These pieces are more like wearable art, with unique shapes and designs that draw the eye.Handcrafted jewelry with a personal touch is also trending this fall. From beaded necklaces to woven bracelets, these pieces add a bohemian flair to your wardrobe.Nostalgia is in the air with the return of '80s-style jewelry. Flashy, bold pieces that harken back to the era of excess are making a comeback.Shop Now Ready to find the right piece? Explore fine jewelry.
Learn more