A diamond “cert” is a report from an independent laboratory that inspects elements of diamonds like color, cut, clarity, and carat weight. The diamond buyer or seller never issues the report.
Some people are under the impression that a certification from an independent laboratory is all you need to know about a diamond before you purchase it. But, what they don’t realize is that the reports will never be able to convey the actual beauty or desirability of the diamond. It’s like reading the stats on a car and buying it without seeing it.
The biggest issues with buying diamonds based on certification reports arise with Internet sellers. Sometimes sellers have been known to use fake or altered diamond certifications. Even if the certification is from a legitimate website, you should never purchase a diamond without seeing it in person. A diamond is an important purchase and should be carefully selected.
Underwood’s has a 49-year history in Fayetteville and our diamonds are ranked in the top 5% of beauty and quality. We have experts here to help educate you and give quality advice about the diamonds before you make a purchase. Make Underwood’s your trusted source for all your diamond-buying needs.