The hallmarks of Underwood's Fine Jewelers are exceptional product quality and customer service that exceeds all expectations. The store's award-winning custom designs exhibit a distinctive characteristic of old-world craftsmanship elevated to a modern-day standard of excellence. Furthermore, the Underwoods have remarkably strong research and development ties, so they are able to develop and work with diamond grading technology unavailable to other jewelers.

The Underwood Gurantee

• Qualified Professionals
• Absolute Honesty
• Best Value
  

Underwood's is located in Fayetteville, home to the University of Arkansas and principal city in Northwest Arkansas. Fayetteville is a wonderful place to live. The Ozark Mountains provide plenty of fresh air, clean water in abundant lakes and streams, no pollution and a very low crime rate. The commute time to work averages less than 10 minutes.

Work and play are just a whisper apart, and this quality of life makes citizens happier and more productive. The superb quality of life in Fayetteville attracts outstanding people, creating a thriving environment for entrepreneurs like the Underwoods.

Please visit the Media page to view a video series about Underwood's.