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Fact or Fallacy?

ce7646a74c54cecf1c05442c71f02147_MYou may have heard about jewelry stores using “trick lighting” to make their diamonds sparkle more in their store. There might be a few stores out there that use them, but no reputable jeweler would ever think about it.   Actually, the American Gem Society, which Underwood’s is a proud member of, prohibits its members from using this kind of lighting. They consider it an unethical trade practice.

Underwood’s uses standard light bulbs that are available to anyone at local hardware stores. While adequate lighting does enhance the beauty of fine jewelry, the differences in the look of a diamond from store to store are usually due to its quality. High quality diamonds sparkle more because of their cut and clarity. Underwood’s has quality jewelry that is beautiful and rare and would have a radiant sparkle under any light. Stop by the store and we’ll show you ourselves.

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