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1957
Underwood’s founded in Fayetteville, Arkansas by William G. Underwood.
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1959
Admission to the American Gem Society.
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1961
Certified Gemologist title bestowed.
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1961
Accredited Gem Lab certified by AGS, the first in Arkansas.
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1966
Underwood building, designed by Fay Jones, completed.
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1968
Bill Underwood appointed to Diamond Standards Committee of U.S. and Canada. This committee determines diamond grading standards for North America.
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1970
Bill Underwood elected to Board of Directors of American Gem Society.
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1978
Bill Underwood selected by Smithsonian Institute as one of 33 jewelers in America to create a special jewelry piece for the Smithsonian Collection.
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1983
Bill Underwood one of first 29 jewelers in America to earn CGA title, industry’s most advanced title.
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1985
Bill Underwood elected to President-Elect of American Gem Society.
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1987
Bill Underwood elected to national President of American Gem Society.
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1987
Craig Underwood completes gemological training and enters store.
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1988
Craig Underwood earns Certified Gemologist title.
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1988
Bill Underwood makes special presentation to William R. Chaney, chairman of Tiffany & Co. at special “Breakfast at Tiffany’s” event in New York.
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1991
Underwood’s named best single-store jeweler in America and inducted into the National Jeweler Hall of Fame in New York.
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1992
Craig Underwood earns Certified Gemologist Appraiser title.
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1992
Bill Underwood elected to Board of Directors of Jewelers of America.
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1993
Bill Underwood awarded the Robert M. Shipley award, named after the founder of both the GIA and AGS.
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1994
Craig Underwood elected to Board of Directors of American Gem Society.
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1995
Bill Underwood elected to Manager, Board of Directors, of the American Gem Society Gemological Laboratory, the first independent lab to offer a diamond cut grade on their Diamond Quality Documents.
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1997
Underwood's head goldsmith, Tom Weishaar, receives nation's first Certified Master Bench Jeweler title from Jewelers of America of New York.
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1998
Craig Underwood appointed Chairman of Diamond Standards Committee of United States and Canada.
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1999
Underwood's Design Department wins Industry's most coveted Design Competition, the National AGTA Spectrum Award.
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2000
Underwood's wins First Place Arkansas Carat Award for Excellence in Design.
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2000
Craig Underwood appointed Chairman, International Task Force, AGS Diamond Standards to evaluate and develop a cut grade for fancy shaped diamonds . . . a "first" for the Diamond Industry.
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2001
Craig Underwood promoted to president of Underwoods and Bill Underwood to chairman.
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2002
Bill Underwood named chairman, Oversight Committee For Advanced Cut Grading for the AGS Laboratory.
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2003
Underwood’s selected as Jeweler For Emmy Awards gift basket at annual awards ceremony.
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2004
Craig Underwood named President-Elect of the American Gem Society.
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2005
Bill Underwood receives the “Triple-0” award in the Rainbow Room at Rockefeller Center for outstanding achievement in the jewelry profession.