611 West Dickson Street
Fayetteville, AR 72701
(479)521-2000
Toll free:(800)572-2242

Site Guide

• Introduction
• What Determines Diamond Value?
• What Is “Ideal” Cut?
• What Makes A Diamond Beautiful?
• The Truth Behind Big Diamond Discounts
• The Secret To Buying For The Best Value
• Internet Diamond Purchasing
• Why Buy From Underwood's?
• Putting It In Perspective