The Internet has been explosive and will continue to expand. It is an excellent place to research information and sources. But purchases on the Internet are safe only on branded items from known sources where the quality and value can be accurately compared. A claim of fantastic bargains on the Internet is the classic example of the Siren Song that has tempted buyers for eons. There are horror stories of diamond purchases on the Internet from sellers who simply establish a web site, use phony or inaccurate grading reports, have no gemological credentials or reputation, and then simply shut down the web site and start up another under a different name and start all over. We have seen several of these come through our Gem Lab for appraisals and there is absolutely no recourse for the customer. It is a “Pig In A Poke” and is never the bargain the seller claims it is. It is a bitter experience, especially if the diamond is given as a symbol of love and commitment. It tarnishes the entire event, not to mention the financial loss because these sellers come and go like the wind, opening new sites under a different name. It is impossible to track them down and get your money back.
Your common sense will tell you that if the bargains are truly as good as claimed, gemologists from all over the world would buy their diamonds there. Yet, I have never known a gemologist or diamond expert who has purchased a diamond over the Internet sight-unseen. It's a risky venture akin to putting your money down a rat hole.
